Clorox 11010 Large Room Air Purifier review

Clorox, a brand traditionally associated with cleaning products, has expanded its lineup to include air purifiers. These devices are specifically designed to clean and sanitize the air within indoor environments, making them more conducive to healthy living by removing potential irritants and harmful pathogens.

Clorox 11010 review

Clorox 11010 Features

The Clorox 11010 True HEPA Air Purifier, with its advanced technology and features, stands out as a prime choice for those seeking cleaner indoor air. Let’s delve deeper into its characteristics.

  • High-Efficiency Filtration: The Clorox Air Purifier is exceptionally efficient. It can capture 99.97% of allergens and particulates as minuscule as 0.1 microns and 99.9% of viruses and bacteria. This triple filtration stage ensures every breath is cleaner and healthier.
  • 3-Stage 360° Filter: A unique design that involves three layers of filtration. Initially, the pre-filter captures larger pollutants like dust and pet hair. Following this, the True HEPA filter takes over, eliminating the majority of allergens, particulates, viruses, and bacteria. Finally, an active carbon filter acts on VOCs and odors, ensuring the air doesn’t just feel clean; it smells fresh too.
  • Responsive Air Quality Feedback: One of the stand-out features of this purifier is its air quality sensor. This sensor not only displays the PM2.5 level but also uses a color-coded system ranging from green (good) to maroon (hazardous). It’s intuitive and ensures users are always aware of their surrounding air quality.
  • Auto Mode: The Clorox 11010 ensures continuous clean air with its auto mode. By assessing the air quality, it automatically adjusts its fan speed to ensure optimal purification, allowing users to “set it and forget it.”
  • Genuine Clorox Filters: Ensuring the purifier works at its best involves using genuine Clorox filters. These filters, tested by third-party LMS Technologies, INC, ensure that the high purification rates are consistently achieved.

Technical Specifications

Clorox 11010 Technical Specifications
  • Dimensions and weight: Specifics not provided in the data. It’s recommended to consult the product manual or the official website for precise measurements and weight.
  • Recommended room size: The Clorox 11010 is designed with large rooms in mind. Its 360° airflow system ensures that it can efficiently purify air in rooms up to 320 sq. ft. up to 5 times per hour. For even bigger rooms, up to 1,500 sq. ft., it provides purification once an hour.
  • Filter life and replacement cost: The Clorox True HEPA Filter has a life span of 6-12 months. When replacement is due, one can search using the model number B099XVM38X or Clorox 12010 Large Room Replacement Filter for genuine Clorox filters.
  • Design details: This air purifier boasts a 360-degree intake, ensuring all-round air purification. It also features a user-friendly LED control panel, which displays real-time air quality feedback through its PM2.5 digital display.

Performance Analysis

True HEPA Filtration: The Clorox 11010 Large Room True HEPA air purifier is a commendable performer, especially considering it employs a True HEPA filter. This type of filter is designed to remove 99.97% of all microscopic particles as tiny as 0.3 microns. The intricacy of the mesh in a True HEPA filter means that air takes longer to pass through it compared to coarser filters. Despite this, the Clorox 11010 manages to maintain a competitive pace, even when compared to non-HEPA purifiers. Its ability to match the speed of other purifiers while offering superior filtration is noteworthy.

What qualifies as a True HEPA filter? For a filter to be classified as True HEPA, it must be capable of capturing 99.97% of particles as minuscule as 0.3 microns. The filtration process involves the air navigating through an extremely fine mesh, which naturally takes more time than it would with a coarser mesh. As a result, while True HEPA filters can extract more particles from the air than other methods, they generally operate at a slower rate.

Speed vs. Efficiency: The Clorox 11010 showcases a balance between speed and efficiency. Even though True HEPA filtration is inherently slower due to its fine mesh, this purifier manages to keep up with others in its category. Its ability to maintain speed while ensuring thorough filtration is impressive.

VOC Clearance Capability: Volatile Organic Compounds (VOCs) are compounds like the fumes emitted from fresh paint. The Clorox 11010 excels in this area, ranking fourth in VOC clearance among all the purifiers tested. This makes it a valuable asset, especially in scenarios like introducing a freshly painted room or a new mattress that needs to off-gas.

User Experience

Clorox 11010 User experience

Quiet Operation Comparison: One of the standout features of the Clorox 11010 is its quiet operation. True HEPA filters typically require more air pressure, leading many purifiers to use loud fans. However, the Clorox 11010’s noise level peaks at 44 dBA, making it quieter than many of its competitors, such as the Honeywell Power Plus True HEPA purifier which reaches 60 dBA.

User Interface and Controls: The purifier boasts an LED control panel situated on its top, with a subtle power indicator light on the front. While its user interface is user-friendly, it lacks a remote control, which might be a drawback for some users. The device does feature an automatic mode that uses its air quality sensor to activate filtration when necessary. However, this mode only detects particulates and not VOCs, so manual activation is required for VOC dispersion.

Ease of Filter Replacement: Replacing the cylindrical True HEPA filter is straightforward. Users can easily access the filter by flipping the unit and opening the hatch located at the bottom.

What Sets the Clorox 11010 Apart?

The Clorox 11010 stands out for several reasons:

  1. Performance: It offers a balanced performance, efficiently filtering out both particulates and VOCs.
  2. Quiet Operation: It operates more silently than many other HEPA purifiers in the market.
  3. Value: With a competitive purchase price and lower-than-average maintenance costs, it provides excellent value for money.
  4. Room Size: Despite its compact size and the limitations of True HEPA filters, it can effectively purify rooms as large as 320 square feet, surpassing the average 200 square feet capacity of similar-sized purifiers.

Warranty and Service

The Clorox 11010 comes with a generous three-year limited warranty, which stands out in the industry. Many competitors offer just one or two-year warranties, making Clorox’s offering a significant advantage for cautious buyers. This extended warranty period suggests confidence in the product’s durability and reliability.

Pros and Cons Recap


  • Cost-effective in both purchase and maintenance.
  • Quieter operation.
  • Suitable for larger rooms.


  • No remote or app control.
  • Limited automatic mode for VOCs.

This air purifier is perfect for:

  • Large living spaces or open-plan homes.
  • Those who prioritize low noise levels.
  • Budget-conscious consumers seeking long-term value.

Alternatives to Consider

For those seeking different features or price points, consider the Winix 5500-2. (Insert a brief comparison table showing the main differences between the Clorox 11010 and Winix 5500-2).


The Clorox 11010 True HEPA Air Purifier, with its strengths and minor shortcomings, is undoubtedly a strong contender in the market. But beyond products and specifications, it’s crucial to remember the importance of indoor air quality in today’s world. Whether it’s the Clorox 11010 or another model, investing in cleaner air is a step toward better health.

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The author is an Air purifier expert with overall knowledge of air and ionizers.